If you’re anything like me, you probably started blogging as a vehicle to get your words out to the world. Very quickly though, you realize there is a lot more work to make that happen then just writing a great blog post and hitting publish online. Actually building an audience and community has taken participating in the community I want to have through Twitter Chats, attending events, writing challenges, guest blog posts and so much more. It has meant building a business around my blog that includes in-person events, online initiatives and much more. But at the crux of the important writing that we do will always be authenticity.