If you’re anything like me, you probably started blogging as a vehicle to get your words out to the world. Very quickly though, you realize there is a lot more work to make that happen then just writing a great blog post and hitting publish online. Actually building an audience and community has taken participating in the community I want to have through Twitter Chats, attending events, writing challenges, guest blog posts and so much more. It has meant building a business around my blog that includes in-person events, online initiatives and much more. But at the crux of the important writing that we do will always be authenticity.
From left and right you are hearing that you need a brand. And not only that you need a brand but that you need a killer brand if people are ever going to come to your site. But there is an important part that is missing here for those of us that are writers who blog. It’s bigger than creating a logo. It’s bigger than selecting a few brand colors and throwing some product up on a site. The product in this instance, takes a little more time to develop.
This one here is for all my personal bloggers. I know, I know everyone is telling you, you need a niche and you’re thinking, “But I’m a personal blogger,” and I am here to tell you that it still matters! Most people don’t want to feel like they are being pushed into only talking about one topic but I assure you that when your blog tries to cater to everything and everyone, it essentially caters to no one.
As you may already know I've started promoting my upcoming e-course The Writer, The Brand and I'm so looking forward to helping other writers on this journey! The Writer, The Brand is everything I wish someone told me when I was first starting instead of having to feel my way around in the dark! Writers no longer have to go through the newsroom to get their writing to the masses. We'll explore an alternative which is creating a robust blog.