Is your work aligning to your goals? This is an important question that I believe we have to ask ourselves this year as we approach the third quarter. 2016 brought an onslaught of infopreneurship. But the reality is, we have been in an information age for quite some time. We went from agricultural to industrial to informational. But it was like the last two years, bloggers figured that out and went HAM-burgular. And it was great in a lot of ways, but I think that it left a lot of people confused about what their goals actually were.
Someone reached out to me about guest posting on this blog. Which was normal, I sent over the requirements, and they had one question. “What is your site traffic like?”At first I had a moment of panic. And then I thought, “This person is reaching out to me, about my platform, and I’m the nervous one?” Yes, sometimes we are ridiculous, it is what is. The reality is, I don’t have boastful traffic on my site. When researching what brands are looking for in regard to influencer marketing, it was like 5,000-8,000 unique visitors a month or daily maybe? HA! I’m not there. AT ALL. I’m somewhere, just not there.
If you’re anything like me, you probably started blogging as a vehicle to get your words out to the world. Very quickly though, you realize there is a lot more work to make that happen then just writing a great blog post and hitting publish online. Actually building an audience and community has taken participating in the community I want to have through Twitter Chats, attending events, writing challenges, guest blog posts and so much more. It has meant building a business around my blog that includes in-person events, online initiatives and much more. But at the crux of the important writing that we do will always be authenticity.
Sometimes you don’t even realize the importance of the things that you’re investing in. You could think that it’s one thing and find out it’s something completely different. This past weekend, I had the opportunity to share a Content Talk with two of my faves in the digital space, but I got a lot more than a speaking engagement out of the deal. It’s important to realize the importance of investing in people.
“So does your blog make you money?”
I can’t count how many times I have probably been asked this in regard to blogging from someone who kind of has no idea what blogging really even entails. Yet, I have to engage them. As popular as blogs have become, I think it still just seems like a bit of a mystery to the average person. I spend a lot of time at my computer and that’s kind of all people see. Often they are probably thinking, what the heck is the point?
No one wants to create great work that no one sees. And so we have seen an influx of different services and courses that claim to help you grow your audience exponentially in comparison to what you have already been doing. I am not here to help you do that at all. But I do understand the importance of actually having people that will come to your events, read your blogs, purchase your books, etc. Something that will never change at the crux of building an audience is great writing.
Starting a blog is an exciting time. You’ve come up with a great concept, you have the pieces in place and you’re ready to start writing. In the beginning you are pouring with ideas and trying to write as fast as you’re thinking. But months in, you quickly realize that posting multiple times a week is no short of exhausting! How are you supposed to keep it going for the next few months, let alone years in? Well, as I tell those that attend my writing workshop, The Writer’s Muse, it’s all about using life as your creative influence.