Someone reached out to me about guest posting on this blog. Which was normal, I sent over the requirements, and they had one question. “What is your site traffic like?”At first I had a moment of panic. And then I thought, “This person is reaching out to me, about my platform, and I’m the nervous one?” Yes, sometimes we are ridiculous, it is what is. The reality is, I don’t have boastful traffic on my site. When researching what brands are looking for in regard to influencer marketing, it was like 5,000-8,000 unique visitors a month or daily maybe? HA! I’m not there. AT ALL. I’m somewhere, just not there.
I’ve written a few times on the blog before about connecting with your audience as a writer. But I feel like there are levels to this ish to quote the eloquent Meek Mill. Nonetheless, after a conversation with the mister, I realize there is an important step that we often miss in trying to grow our readership and that is realizing that it will take some investment on our part.
No one wants to create great work that no one sees. And so we have seen an influx of different services and courses that claim to help you grow your audience exponentially in comparison to what you have already been doing. I am not here to help you do that at all. But I do understand the importance of actually having people that will come to your events, read your blogs, purchase your books, etc. Something that will never change at the crux of building an audience is great writing.
First things first, let me say that I definitely used to make the exact SAME mistake. Ha! I thought somehow I had a lifestyle blog until I realized what a lifestyle blog actually was. It’s an earnest mistake and yet so many of us are still making it. We think that if we talk about life or just don’t want to hammer down a niche that voila, we have a lifestyle blog and that just ain’t the case.