We are all telling a story about ourselves online. The question is, how in control are you over your story?
We get caught up in branding, ignoring the fact that a brand is truly just a story attached to a particular product or company. In this case, as the writer, you are the brand. What story are you telling?
I personally think there is no better time than now to pursue your writing career. We live in a time where there is so much opportunity to spread the word about who you are and what you’re writing. But I don’t think that we’re as intentional in this process as we can be. There are various platforms to take advantage of, but I think it’s very important to first hone in on your message and then figure out how to perfect that message to lend itself to each respective platform.
In my writing group on FB, The Writer’s Muse, we chatted about sharing your message across mediums in our live Weekly Muse Chat. If you’re not already a member, you should definitely join in! In either case, I really just want to help make sure that you are best utilizing all the resources that are available to you. Listen, there is social media, podcasts, print, so much to build you brand. It can be overwhelming, but it doesn’t have to be. So here are a few of my notes on the important things to remember in regard to sharing your message across mediums.
- First and foremost, what story do you want to present? As a writer? The presentation of who you are, starts with knowing something about who you are. Lol. So many of us are grasping for this and it helps to know something about your story before figuring out how to amplify it. At this point in my life, I am passionate about loving others the way that Christ loves us, pursuing my dreams, and writing as an important form of expression. That’s what you are going to get from me. In various forms of course, but a pretty solid direction.
- Then it’s important to research your platform. What does the best on that specific platform look like? Think about it. Instagram is visual. What is the visual story of your brand as a writer? That may include text graphics, favorite books you’re reading, whatever it is. You get to decide how you are represented. How can you best utilize the strengths of each platform?
- Although you will explore different methods of sharing your story across mediums, you still want to make certain that they add up to be cohesive to your brand. I can’t tell a story of “hating other women” on Twitter and preach about community on Instagram. It doesn’t add up. Represent different parts of your story on different mediums, but make sure when you put them all together, they still make sense.
- Are you also making sure to reflect your work? Sometimes we get so caught up in personal branding that nothing points back to the work. This is still a method of marketing and promotion so you never want to lose sight of what you’re promoting which is your product and in our case the product is our writing. Find innovative ways to link various content back to your writing or site.
- Don’t be afraid to craft specific content for each medium. I.e. I did a 12 Life Lessons series that was solely on Instagram. Every idea you have doesn’t necessarily have to be a blog post. Maybe it’s a series of tweets. Maybe it’s something to include in your newsletter. Your readers shouldn’t feel like everything is being regurgitated in different places. Make some exclusive content that they only get if they are signed up for your newsletter or following your FB fan page or Twitter page.
- And then lastly, I would challenge you to ask yourself, “How can I tell a more interesting story than I have been?” How can you make your message more dynamic, more personal? Whether it’s better visuals or more thoughtful editing. Always work to improve your message and make sure that the reader clearly knows what it is that they are getting from you. Refine the message and you will see results!
These are just a few of my observations. I always tell you that nothing is gospel. But feel free to try it out and let me know how it goes. I can always tell that something is working when I see an increase in engagement. Once I got a little clearer on who I was and what I wanted to say I could see the results. And it doesn’t stop. I’m still working on that message and I believe it will continue to evolve and change just like I will.
It’s all about being a little more intentional and applying some strategy here. Because the brands that you know and love aren’t just where they are by happenstance. It took some thinking! So go forth and prosper. I hope this helps!