Content is just information. Yet it has become such an important part of what we do. It can seem like a completely daunting task at that. We are steadily under the pressure to create content and if you’re anything like me, at first you may have struggled.
We live in an information age. That’s what our new economy is based on and it’s only going to continue. So how can we as writers keep up? Sure written content is a huge piece of the puzzle, but as we saw recently with layoffs at major publications, we have to be able to expand beyond that as well.
No, writing is not going anywhere. But how can we pull people into our writing while playing on their field? That’s where content development comes in. So I wanted to share a few things that have really helped me along the way in regard to content development.
Be writing ideas all the time.
This is important for your writing and for your other content. I get ideas all day and I can’t tell you how important it is to ensure that I am documenting them. Sometimes I will just get a phrase and it will literally turn into an e-book, course, or social content idea. Be alert, be aware and connected to life around you because it will give you ideas.
CLICK TO TWEET /// Be alert, be aware and connected to life around you because it will give you ideas.
Your content should come from who you are.
What do you like? What do you do on the consistent basis? This is what you should be basing your content strategy on. I think about my Instagram and how I share a lot of books that I’m reading because I read a lot! I also adore notebooks and journals, drinking tea, and flowers and landscapes. Find ways to draw your audience into your interest. Your social media shouldn’t just be about reading your blog posts. It should be a glimpse into who you are.
Diversify your content.
Everything is not a blog post. This is what I have learned over the years. There are different things that you can share on different mediums. Sometimes it will be a Twitter thread or an Instagram caption or maybe part of your newsletter. Learn how to decipher what content should go where. This comes with having a strategy and not just being random when it comes to your brand development.
If you are not developing your email list, what is you doing baby?
I tell everyone, whether you are a blogger or a small business. It doesn’t matter. Everyone should have an email list. If social media went away tomorrow, how would you still run your business? An email list comes with engaging your audience too not just collecting their emails for the heck of it. You need to figure out your own schedule, but you need to email your list valuable content that relates to your mission. And you need to entice them with a lead magnet that will make them want to give your their email. I started out emailing my list once a month and changing to a bi-weekly format gave me much more engagement.
Visuals are very important. Whether it’s going live or sharing through Snapchat or Insta-stories. Video content is steadily becoming a more important medium. Photography is more important than it’s ever been as well. Learn how to take better pictures. It’s not optional anymore. You don’t have to be a master at it if that’s not your gift. But it’s not mine either and I simply had to learn how to add better visual elements to my content.
If all of this sounds completely overwhelming to you, I get it. But there are ways that you can get help. Recently I revamped some of my writing services and I am including content development specifically for writers. If you need help developing your email marketing or lead magnets, feel free to check it out. But don’t underestimate how important content is to grow your career as a writer.
Any lessons you’ve learned in the game of content creation? Feel free to share them in the comments below!