Someone reached out to me about guest posting on this blog. Which was normal, I sent over the requirements, and they had one question. “What is your site traffic like?”
At first I had a moment of panic. And then I thought, “This person is reaching out to me, about my platform, and I’m the nervous one?” Yes, sometimes we are ridiculous, it is what is. The reality is, I don’t have boastful traffic on my site. When researching what brands are looking for in regard to influencer marketing, it was like 5,000-8,000 unique visitors a month or daily maybe? HA! I’m not there. AT ALL. I’m somewhere, just not there.
That scared me. It scared me to share that with a person because I know that from the outside looking in, sometimes we get these ideas of how people are doing. Yes the reality here is, I put a lot of work into my brand and site. But I am a believer that you have to look your best, to eventually be doing your best. My brand is together because that’s the only way it’s going to grow. But it can give people misperceptions that somehow I am rolling in the page views and that everything I put my hand to produces gold. Again, not the case.
What I have here is something special. I have a small audience, that still affords me the ability to do every single thing that I want to do. My blog is not the end all, be all of my work. It’s a portal, a channel, it is supportive of my main goals which are writing books and facilitating writing workshops and events that provide safe spaces for women. Lately, I have encouraged many of my followers and writers in my FB group to focus on their own goals, no one size fit all strategies.
Sure, all of us would like 50k followers or page views or whatever the case may be. But what do you actually want them for? Just to be able to say you have them or to actually be able to have them be a part of your dream or your career? The reality is, you don’t need a lot of people if they aren’t interested in what it is that you do. You need the right people. And I know that may just sound like something that people who don’t have it say, but screw that, it’s true.
CLICK TO TWEET /// You don't need a lot of people if they aren't interested in what you do; you need the right people.
Is your goal to be an influence marketer? If so, great, get those views up, you’ll need it. But if that is not your goal, do not despise your small beginnings. The reality here is, you can do a lot with a little. I have been able to do all the things that I want to do with the audience that I have right now. Right where I am. People buy my books, engage with my educational writing materials, take my courses, and actually show up in person for events. What exactly is there to feel bad about there?
It’s so important that we stop letting “they” as Khaled would say, dictate our success. My reply was that I think they had a great post idea and if they thought it would work somewhere else with a larger audience that they should pitch it there. Listen, I want you to be great and get all the eyes possible on your work. But I also want you to know that if you are working on your writing or on your blog and you don’t have a million and one views, don’t worry. You can do a lot with your little.
If you know me, you know that I am a bit of a “do it better” junkie. Which means that I have read tons of posts and research on growing your audience. And you know what I find most times? That I am doing EXACTLY what I should be. Lol. This is what it is. Building an audience, building a tribe is all about taking it step by step, creating worthwhile content, knowing your audience, and just DOING it like Nike.
Sure I’ve seen the writers with huge followings and thought, “clearly I am doing something wrong,” but this past year, I have felt like I am right where I am supposed to be. I couldn’t be more happy about the things that I am creating and the opportunities that I am being asked to be a part of. Step by step, piece by piece has been a resounding mantra in my life.
The reality is, I have no idea how those people obtained their audience. Why? Because I was nowhere to be found when they started. I only found out about them once they were actually super popular because someone shared their work or whatever the case may be.
Before you know it your following will have doubled. And all the people who may have overlooked you, will be knocking down your door trying to be done. Handle that accordingly. I will probably just play them Mike Jones, “Back then they didn’t want me, now I’m hot … “
My tribe has grown amazingly since I started, believe me. So don’t get so focused on the numbers. Keep doing the work. Keep bringing excellence to the things that you create and I promise there will be nothing to worry about. The people will come. Stop chasing goals that aren’t your own and you won’t feel like you can’t catch up.